Integrated Company Communication

Manual of practice: 99 Pages

Publishing Company: Facultas Universitätsverlag

Language: German

ISBN-10: 3851147723

ISBN-13: 978-3851147728

Gerhard Schlögl

Integrated Company Communication

From the Individual Advertising Medium to Network Communication

This book offers an overview of the variety of forms of appearance and mechanisms of action of instruments of promotional Company Communication.

It shows the relation between the individual forms and instruments of Company Communication and clarifies the chances and necessities of linking levels and dimensions of promotion.