{"id":6428,"date":"2025-08-28T13:46:02","date_gmt":"2025-08-28T11:46:02","guid":{"rendered":"https:\/\/www.ito.co.at\/webinar-mythos-motivation-reloaded\/"},"modified":"2025-08-28T14:06:38","modified_gmt":"2025-08-28T12:06:38","slug":"webinar-myth-of-motivation-reloaded","status":"publish","type":"post","link":"https:\/\/www.ito.co.at\/en\/webinar-myth-of-motivation-reloaded\/","title":{"rendered":"Webinar Myth of Motivation Reloaded \u2013 What Truly Motivates People Today?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6418 size-full\" src=\"https:\/\/www.ito.co.at\/wp-content\/uploads\/2025\/08\/ito-webinar-mythos-motivation.png\" alt=\"ITO Webinar Mythos Motivation reloaded \u2013 was motiviert Menschen heute wirklich?\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.ito.co.at\/wp-content\/uploads\/2025\/08\/ito-webinar-mythos-motivation.png 800w, https:\/\/www.ito.co.at\/wp-content\/uploads\/2025\/08\/ito-webinar-mythos-motivation-300x169.png 300w, https:\/\/www.ito.co.at\/wp-content\/uploads\/2025\/08\/ito-webinar-mythos-motivation-768x432.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>25 years ago, Myth of Motivation was a wake-up call for management \u2013 but what remains of it today? And what does motivation look like in 2025?<\/p>\n<p>Incentives, bonuses, motivation programmes \u2013 many companies invest heavily in what they believe are the &#8220;right&#8221; levers. But do they actually work? Unfortunately, current figures reveal major issues: according to the Gallup Engagement Index Germany 2024, only around 9% of employees feel highly emotionally committed to their employer, while 78% are simply doing the bare minimum. This lack of engagement costs German companies up to \u20ac134 billion each year. The latest EY study also confirms a continuing decline in employee motivation across German organisations.<\/p>\n<p>In his bestselling book Myth of Motivation, Reinhard K. Sprenger challenged what was considered standard practice more than 25 years ago \u2013 and what is still widespread in many organisations today. His core thesis: all forms of motivation are actually demotivating.<\/p>\n<p>But what still holds true today? What has changed? And what is needed instead?<\/p>\n<p><strong>When: September 25, 2025, 16:00 \u2013 16:45 CET<\/strong><br \/>\nLanguage: German<\/p>\n<p><a href=\"https:\/\/www.ito.co.at\/event\/webinar-mythos-motivation\/\" target=\"_blank\" rel=\"noopener\">Register here for free!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>25.09.2025, Webinar<\/p>\n","protected":false},"author":3,"featured_media":4790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,63,59],"tags":[],"class_list":["post-6428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-en","category-news-en","category-online-event-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar Myth of Motivation Reloaded \u2013 What Truly Motivates People Today? - ITO Individuum Team Organisation Personalmanagement<\/title>\n<meta name=\"description\" content=\"ITO Webinar Myth of Motivation: What does motivation look like in 2025? Insights &amp; exchange. Practical, reflective, critical.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ito.co.at\/en\/webinar-myth-of-motivation-reloaded\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar Myth of Motivation Reloaded \u2013 What Truly Motivates People Today? - ITO Individuum Team Organisation Personalmanagement\" \/>\n<meta property=\"og:description\" content=\"ITO Webinar Myth of Motivation: What does motivation look like in 2025? Insights &amp; exchange. 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